2012年9月8日星期六

Do Free Beats Increase Sales?

, One way that many beat sites or any site selling digital media increase traffic is offering free demos in exchange for email addresses. This method has been shown to increase traffic but does it increase sales? Free sample beats or loops actually hurt sales in the long run. The number one reason is that there are thousands of producers selling beats, loops and samples. If you give away five free beats and 100 other producers are giving away five free beats that\'s 500 beats without paying anything. The same is true for loops and samples. If 20 sample companies give away 100 loops or samples that\'s 2000 loops. Some artist and producers may try build an entire library based on free items. There is an entire class on artist and producers online that only look for free stuff and have no intention of buying anything. If you are attracting these people to your site it will not improve your bottom line. Serious artist and producers will pay for these beats, loops and samples that they want to use.

Free samples of beats or loops are really not needed anymore due to the fact that a potential customer can preview all the material before they purchase it anyway. With some many producers giving away free material it devalues all other material.

Some will make the argument that only give away their junk. In some cases that may be true but it may not be junk to the freebie seekers. Music is not like software. With software you give away a limited, scaled down version of your software to give users a taste of the real thing. With beats and samples you are already doing that by allowing users to preview the sound.

Giving away free beats has created an entire population of individuals who think they should not have to pay for copyrighted material.

Giving away free beats, loops or samples should be done in a way that limits the use of the beats and requires the users to opt in to an email marketing campaign. This is only needed for those customers who are not likely to buy beats or samples anyway. Also you should give away the same beats to everyone who Beats By Dre A Solo is Beats By Dre A Solo looking for freebies. This Beats By Dre A Solo will limit the use option because there will not be enough variety. Free samples have always been a good way to bring traffic to websites but does it bring paying customers?

Article Source: http://EzineArticles.com/6814512